The Evolution of Casino Marketing Strategies
Casino marketing has undergone notable changes over the decades, adjusting to technics developments and changing consumer choices. In the initial 2000s, traditional marketing techniques dominated, with casinos counting heavily on physical media and television commercials. However, the surge of online marketing has revolutionized how casinos draw and retain customers. One significant person in this development is Jim Murren, the previous CEO of MGM Resorts International, who...
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